THE POWER OF PROMOTIONAL PRODUCTS
T Shirts, USB Drives, Pens, Bags, Power Banks, Drinkware. What giveaway items will help customers remember your product more than SEO will?
Promotional products are a traditional form of marketing:
Find a useful product, print your logo on it and distribute it to the people you want to remember your brand. If your prospects see your brand name on a pen, a T-shirt or a USB drive, they may be more inclined to purchase from you in the future.
But in today’s digital marketing era, are promotional products still a useful tactic? After all, a tweet or an email costs far less than physical bulk items do. And the impact of a well-executed search engine optimization strategy far outweighs any short-term boost from a logo-imprinted USB drive.
But, Promotional products can be used in a variety of contexts and applications.
One of the most common uses is to raise brand awareness to your customers by distributing a promotional product to ensure your brand name is seen and remembered.
You can also use promotional products in a B2B context, utilising corporate gifts, for example, as a way to encourage brand memorability.
In any case, the stats indicate that promotional products are still useful, despite the allure of competing digital marketing strategies.
According to a recent Advertising Speciality Institute Ad Impressions study, 85 percent of people surveyed remembered the name of the company that gave them a promotional product. On top of that, consumers were found to be 2.5 times as likely to hold a positive impression of a company that gave them a promotional product, versus a company that showed them a digital ad.
The key to success
The real power of promotional products comes from their lasting power, which is the result of a product’s utility as well as its durability. If the product is useful, it’s unlikely to get thrown away or stashed in a drawer. If the product is well-crafted, moreover, it has the potential to last for years.
Source: Advertising Specialty Institute® (ASI). It is the promotional product industry’s largest membership organisation in the USA.