THE 5 R's OF PROMOTIONAL PRODUCTS
Brands have always relied on advertising vehicles to communicate with their target audiences. This traditional advertising model is built to ultimately direct the consumer path to purchase back toward the brand.
In order to measure success, brands rely on performance metrics to evaluate the strength of the selected advertising channel. The recent PPAI (Promotional Products Association International) Consumer Study employed five key performance metrics to evaluate the role of promotional products as an advertising channel. These metrics were designed to capture quantifiable results throughout the consumer path to purchase.
The result:Promotional Products are built to leverage the greatest reach, drive recall and fiercely resonate to engage the best reaction among consumers, relative to any other advertising channel.
REACH
89% of consumers have received a Promotional Product in the last 6 months.
RECALL
9 in 10 recall the branding
8 in 10 recall the message
7 in 10 recall the call to action
9 in 10 recall the branding
8 in 10 recall the message
7 in 10 recall the call to action
RESONANCE
82% of consumers had a more favourable impression of the brand after receiving the Promotional Product.
82% of consumers had a more favourable impression of the brand after receiving the Promotional Product.
RELATIVITY
Ranked #1 most effective form of advertising to prompt action across all generations.
Ranked #1 most effective form of advertising to prompt action across all generations.
REACTION
80% researched the brand.
83% more likely to do business with the brand.
81% keep Promotional Products for more than a year.
80% researched the brand.
83% more likely to do business with the brand.
81% keep Promotional Products for more than a year.
TOP 3 REASONS PEOPLE KEEP PROMOTIONAL PRODUCTS:
- FUNCTIONAL
- TRENDY
- FUN
Source: Promotional Products Association International. PPAI Research™.